The Rise of Clean Beauty: Understanding the Trend
The article discusses the evolution of clean beauty and its emphasis on natural ingredients, reflecting a growing awareness of the potential risks posed by synthetic substances. The shift towards natural ingredients, such as botanical extracts and essential oils, has led to a redefinition of the beauty industry, with brands prioritizing organic and sustainably sourced ingredients. Furthermore, the impact of clean beauty on sustainable practices is highlighted, as brands are reshaping the industry by promoting environmental responsibility and transparency. This paradigm shift towards sustainability is fostering a culture of conscious consumption and pushing brands to prioritize both personal health and the health of the planet.